On our journey to expansion, we have been eying the event industry boom that is about to take place in Charlotte, North Carolina. With our already awesome existing relationship with AFR Event Furnishings, we decided to reach out to Carrie Sims, the Regional Account Executive for North & South Carolina, to discuss being a decor sponsor for their 2013 DeSIGN & INspire event! Carrie’s enthusiasm for us to join paired with the incredible attendance she promised made it an incredibly easy opportunity to say YES to…and she did not disappoint! On September 4, 2013 MKE debuted our unique decor items at the beyond-inspiring event held at the Foundation for the Carolinas building. Read below for the many opportunities we WOW’d Charlotte!
The Foundation for the Carolinas space is an incredibly unique venue for events, as it includes an art gallery space on the 1st floor, smaller 4th floor event spaces, and 2 rooftop terraces! The DeSIGN &INspire event utilized all of the spaces for different environments. The art gallery space served as primarily as display space for AFR’s new collections, but we were asked to provide our infamous “Sweet Street” food truck facade as a quirky popcorn station for guests to enjoy. The VERY careful maneuvering of loading in the food truck facade was a unique challenge the MKE team has never experienced before, and it was definitely an unexpected decor piece for the crowds to enjoy! Well worth the few load-in stresses!
Another unexpected perk to sponsoring this event, was the ability to provide our decor to the event professionals that were selected to be the featured designers to participate in the AFR Design Challenge. We were THRILLED when the over-the-top creative, fantastically inspiring April Ellerbe from New Century Planning wanted to collaborate closely with us to develop a concept for the challenge. Her vision of the space was to create “The Fashion Forward Lounge”, mixing florals with fashion and modern decor elements in a beautiful and seamless way. See below for April’s review of our collaboration:
A HUGE thanks to Carrie & the AFR team, April & the New Century Planning team, the staff at Foundation for the Carolinas, as well as the rest of the event sponsors. Our team was truly privileged to work alongside amazingly creative individuals, who welcomed a bunch of Floridians with open arms to the Charlotte event industry! We left North Carolina with incredible relationships and tons of inspiration. See you soon, Charlotte!
Photos courtesy of Crystal Stokes Photography