We were privileged to be contacted by marketing pro Emory Green, Jr., Executive Director of Signature Events & Marketing LLC, to partner on creating custom beverage displays for new beer brands from the MillerCoors portfolio. The bars were directed to be made in such a way that they could easily travel from city to city to be featured at each of the new brand showcase events.
With a very short turn around time, the MKE creative and shop team collaborated with Signature Events & Marketing to create stunning beverage vignettes that accurately displayed the brand messaging from the beer labels of REDD’S and THIRD SHIFT. As Emory described, “the new bar assets were a HUGE success with MillerCoors management delivering very impactful brand and sampling display’s for team members to replicate in each market.”
Photo Credits: Emory Green, Jr.